One of the most important methods for Google to figure out what your website is about is through title tags. Make sure the major term you want to rank for is included in the title tag.

It’s also worth noting that the title tag is not the same as the page’s headline. H1 and H2 tags are commonly used. They may seem the same or include the same terms, but they are two distinct entities.

When creating your title tags, keep length in mind. Although Google’s results vary, a decent rule of thumb is to aim for 55-60 characters or 600 pixels.