Content development for the internet has grown over the last few years to incorporate more than just writing. Most bloggers are now attempting to integrate a range of elements into their posts in order to create entertaining content that allows viewers to spend more time on their pages.
Though your writing skills should remain your primary concern, there are moments when you’ll need a little extra “something” to catch people’s eye. So there’s nothing wrong with that. Since the internet is awash with details, you’ll need to stand out in some way.
You’ll learn how to mix things up on your blog and write more entertaining content if you read this article. Check out the seven writing tips below to make the post even more entertaining.
What exactly is engaging content, and why is it so important?
Engaging content is the concept of integrating text with a variety of other elements in order to hook readers and maximize their need to read the whole post. It may also mean reorganizing the material to make it more accessible to prospective readers.
Have you ever found yourself in a position where you had to pick between two papers that were both on the same subject? Maybe you didn’t even realize it or remind yourself why, but the first one’s material was more appealing to you. It may have been the template, the writing style, or even a GIF. Small things like this will make a huge difference.
The reality is that the amount of material available on the internet is daunting. No one will read what you have to say unless you say something useful, have an immersive introduction, or include the readers in the development of your material (make them feel like they are a part of the process).
How to make content that is engaging
What can you do to make your posts more entertaining for your followers? We suggest the following several strategies:
- Use visuals
- Use an appealing layout
- Break text down into short parts
- Speak in an informal tone
- Add a call to action
- Include engaging forms
- Diversify your content
You don’t need to focus on graphics if you just publish short-form content. However, if you want a long-form content format (one with more than 1,000 words), you can have something visual per 200-300 words to hold your readers’ interest.
Photos, GIFs, charts and graphs, infographics, animations, stylized quotations, lists, and emojis are all examples of visuals. Basically, something that uses a graphic presentation to express information.
Use an appealing layout
Don’t just post the text as is until it’s done. Consider a basic interface that can help you build on your message and make it more understandable.
As a layout technique, you should experiment with different presentation combinations before you find one that best suits your content.
Color backgrounds, columns, borders, keys, segment separators, a special font typeface, underlined words, text-and-image blocks, and everything else the imagination comes up with are all possibilities.
Simply put, don’t write a plain-text blog post. Whether it’s short-form, in which case it’s understandable.
Break text down into short parts
Most people are discouraged to read more when they see a lengthy article with big blocks of text. Some of them will check out a separate article that offers the knowledge they need in a more friendly and intuitive manner.
When you come across an essay with headings and brief paragraphs, you’re more likely to give it a shot because it’s more readable.
Despite the fact that the total number of words in both posts is the same, the brief paragraphs make you want to read more and they give you the impression of “doable.” It’s amusing, but this is how the human brain functions.
When you read a novel, the same thing happens. When you compare a page with lots of detail to a page with lots of dialogue (or a page that blends the two), your brain chooses the latter because the arrangement seems more approachable and manageable.
Speak in an informal tone
If you’re writing for a research publication or the government’s official website, treat the followers as though you’re referring to a friend while writing for the internet.
When there is so much material that talks explicitly to the reader, the impersonal text is boring and won’t hang around for long. When documenting a story (for example, a travel experience), personal contact can elicit sympathy from the customer.
It goes without saying the jargon that no one knows would not suffice. Be honest, approachable, and insightful. That doesn’t mean you shouldn’t back up your points with links to original research, references, or statistics articles if you make an argument.
Add a call to action
It’s simply copywriting that you should use in your post to inspire people to share it, subscribe to your mailing list, download your eBook, purchase a product through your affiliate connection, blog on it, engage in a campaign/challenge, and so on.
Include engaging forms
This strategy takes more effort on your part because it necessitates the production of engaging ways in advance. As a result, you’ll have to do some extra jobs.
Polls, surveys, quizzes, chatbots, built-in classes, checklists, flip cards, login processes, payment forms, and other small items that the readers can regularly engage with are examples of interacting forms.
This immersive mode will enhance your readers’ interactions with your content and keep them on your blog for longer periods of time. Not to mention the fact that if they like your material, they will return and become frequent followers.
Diversify your content
And if you have a content trend or preferred content categories in place, you can be diversifying your approach. People get bored quickly, no matter how good the material is. They’re really looking for something different.
As a result, you will play with various content styles on your blog to see which ones fit well for your audience.
Lists, how-to guides, cheat sheets/checklists, infographics, interviews, personal accounts, and news posts are the most common blog post styles.
Switch things up and diversify the editorial calendar with new post styles to delight loyal readers while still recruiting new ones. Any sort of content may also have useful statistics.