Ad quality and relevance guidelines are standards set by advertising platforms, such as Google Ads, to ensure that ads meet certain criteria and provide a positive user experience.

Designing effective landing pages is crucial for converting visitors into customers or achieving specific campaign goals. A well-designed landing page can significantly impact the success of your online advertising efforts.

Ad extensions are additional pieces of information or functionalities that can be added to your Google Ads campaigns to enhance your ads and provide more value to users.

Creating compelling ad copy is crucial to grab the attention of your target audience, communicate your value proposition, and driving them to take action.

Conducting keyword research is a crucial step in setting up successful Google Ads campaigns. Keyword research helps you identify the relevant keywords and search terms that your target audience is using when looking for products, services, or information related to your business.